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2023
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08
How to define a successful hotel concept in business hotel design
How to define a successful hotel concept in business hotel design
The hotel concept is more than just business hotel design and physical layout. It also includes the service you provide as a hotel management company, the atmosphere, the attention to detail, the type of guest experience, and the quality of your products. A hotel idea is what you want your hotel to be known and remembered.
Why do you need a hotel concept?
In modern business hotel design, concept development must be carried out to make your hotel unique. Hoteliers today face challenges that hotels didn't have to worry about two decades or even a decade ago. The competition is fierce, and it's not just local.
Travelers seeking unique experiences are on the rise. They are increasingly likely to choose between hotels located in different cities or even countries. Coupled with the fact that millennials are now the most prominent economic group, this forces a rethink of their approach in business hotel design. Millennials are tech-savvy, demand more for less and are less loyal to brands than previous generations.
Two Steps to Successful Development of a Hotel Concept
1. Redefine your customer segments
In traditional business hotel design, the subdivision form is very simple: business or entertainment. But, in this day and age, that's not enough. To be effective, it must go further. A comprehensive, in-depth breakdown will go a long way to inform your hotel philosophy.
In business hotel design, what are the demographics of your customers or desired customers? How does your philosophy help business travelers? How does it help vacationers? What do you want locally from the hotel? How do you target different groups of people with different tastes and behaviors, both locally and from afar? All these aspects need to be considered.
2. Combine the best attributes of your hotel
In business hotel design, the attributes and assets of your hotel are essential when developing your concept. This can include the design; the history of the hotel; the history of the building; the location and local area; the views and views; the type of customers; the food and drinks you serve; and so on. For example, a family-run hotel in a century-old building by the sea could develop a concept that includes delicious seafood, stunning waterfront views and superb service. Its background may be the historical importance and story of the building.
Consider your key attributes and how to combine enough attributes without entering the field of overkill. This will help lay the foundation for your hotel concept in hotel design.
