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29
2023
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08
Theme Hotel Design Analysis
Theme Hotel Design Analysis
The theme hotel from the creation of atmosphere, furnishings, modeling architecture, etc. have given us different feelings, the development of the theme hotel is fresh and novel, is to bring people unlimited enjoyment and comfortable living atmosphere, its existence is essential. While people are enjoying life, they should also protect the environment and save resources. Modern people's pursuit of spirit is constantly improving, and they also pay more attention to the living space of travel during travel. Our design and development of theme hotels is just an exploration aspect of human beings pursuing high-quality life, and it is also a very important issue that designers should consider, therefore, the design of a good hotel accommodation environment is responsible for everyone.
the origin of the theme hotel:
The earliest and most representative hotel in the history of the theme hotel. The theme hotel is the experience of economic development to a certain stage of the product, it is based on a certain culture or concept as the theme. The emergence of the theme hotel originated from the arrival of the era of experience economy, which is the inevitable result of the development of the hotel to the advanced stage.
1. Theme Hotel Definition
Uniqueness and culture are the two characteristics of the theme hotel. Uniqueness is to be maverick, is the hotel's core competitiveness and strategic starting point; the connotation of the hotel theme is cultural, the hotel's competitive advantage is to be reflected through culture; the essence of the hotel is to experience, only to bring customers a good experience of the hotel can have a high return of income, the combination of the two more for the hotel to achieve a complete unity, this is the ultimate goal of the hotel. The three penetrate each other, the lack of any of them, the theme hotel will be separated from its business purpose.
The theme hotel is the hotel as the material carrier, to the guest's senses, spiritual experience as the essence, together constitute the basic definition of the theme hotel. Specifically, it is based on a specific theme to dominate the architectural style and decorative arts of the hotel, as well as a specific cultural atmosphere, so that customers can obtain personalized cultural feelings; use personalized service quality instead of general service quality, so that customers can enjoy the warmth and beauty of home, so that they can have a wonderful experience when they live, this experiential form of consumption has gradually aroused widespread concern in the Chinese industry and academia.
(1) Basic characteristics and concept analysis
In the construction of the theme hotel, we should deal with the relationship between the hotel mode and the theme performance. By creating different themes, transforming roughly the same model, forming a distinctive business and cultivating core competitiveness. The pursuit of unique, is the hotel's strategic starting point, is the hotel to implement the specific tactics and means. The competition between theme hotels in the future lies in the competition between themes, and the resulting competition in various details. The theme brings different experiences to the guests, but the fundamental focus of the hotel is the same. The clock as a unit. The cycle of hotel experience economy is generally more hours as a unit, experience is the essence of the theme hotel profit source, in the short term to achieve a unique experience to obtain high returns, to achieve the ultimate profit purpose of the theme hotel. This also reflects another characteristic of the theme hotel-high value-added value.
The qualitative value-added value of the theme hotel is subjective and uncertain, difficult to measure, and does not belong to the price conversion of the material. Qualitative value-added value refers to the customer's favorable impression of your product or yourself. The value-added value of the theme hotel through the theme of whether the form of expression can make customers feel, produce a sense of identity, resulting in high value-added value. Conversely, the value added decreases. There is no scientific accuracy.
(2) Design analysis
Theme hotel design analysis of influencing factors: cultural factors refer to the natural landscape, geographical environment, human history, folk customs, human feelings, cultural level and so on. The impact of globalization on the city's unique culture, they have a great impact on the cultural factors of the theme hotel. Theme selection should conform to the regional cultural image and historical context. Social factors: the size of the theme hotel is not limited, is entirely a reflection of the operator's subjective will. Economic factors: hotel theme positioning must rely on the local level of economic development. With the development of regional economy, there is bound to be high consumption capacity, cultural level, information level, and strong ability to understand and accept the theme. The design and development of the theme is more demanding.
(3) Design intention
The design of the theme hotel is more about comfort and versatility while considering living. The laying of white marble floors is clean and warm. In addition, the laying of carpets in some guest rooms makes it comfortable and emotional. Different living environments are arranged in different ways. Some decorative paintings and some accessories are added to the walls.
