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29
2023
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08
How to create a popular resort hotel design project in the market
How to create a popular resort hotel design project in the market
From choosing a city or a scenic spot to travel to choosing a hotel for vacation is an evolving process that is taking place at the moment. The hotel has become a new type of tourism and vacation direction and synonym, and it has also become the most important core part of the tourism road. How to create a popular resort hotel design on the market has become a hotel investors and brand side need to think.
We need to think from two dimensions, one is site selection and the other is product building. Site selection has also developed from traditional tourist destination cities or scenic spots to niche beauty. No matter traditional destination cities or scenic spots or new niche destinations, they all need to rely on the superior natural environment as the background to highlight the original ecological beauty of resort hotel design. The success of site selection is also an important step for the success of resort hotels. If we can rely on the core resources and landscape of cities or scenic spots, it will have the attribute of net celebrity, if you rely on the sea, the lake, the mountain and the water, etc., these are the first conditions of the resort hotel.
the second dimension is the creation of the products and contents of the resort hotel itself. after a successful resort hotel has the first dimension, the second dimension also becomes more important, from architecture to decoration, to the creation of holiday life (hotel holiday supporting facilities), from positioning to hotel design to product landing, to solve the attribute of hotel ip according to local conditions and form a self-contained influence.
Ten years ago, we moved the city business hotel to the scenic destination with the first dimension. It changed and was called a resort hotel. The hotel is still the same hotel, the design is still the same, the style is the same, but the position is changed. Today, these hotels are still filled with many well-known or unknown tourist destinations, but their influence and competitiveness are getting smaller and smaller.
The real resort hotel on the one hand is the design of the holiday property implantation, but also have more practical holiday experience supporting. Such as our current mainstream consumer groups, the younger generation and parent-child travel market, whether your hotel can meet their needs for the integration of beer and skittles.
The change of consumption concept is the change of consumer population structure. Nowadays, the post-80s, post-90s and post-00s have become the mainstream of social consumption, and their ideas have gradually become the direction of social thinking. This generation has the impulse to taste fresh, and diversified thinking remains in their minds and affects the next generation. They are more daring to spend money. For a resort hotel or B & B with thousands of yuan, the older generation would rather go to five-star international brands, and most of them would not choose this kind of consumption. The younger generation is different. They dare to consume, and their consumption is diversified and personalized, so they need personalized products and services to support high housing prices. They are more enthusiastic about their favorite vacation lifestyle, bringing their family and children, and choosing a hotel to rest for a few days.
